In today’s time everyone company or individual looking for better growth. And for achieving everything you must have knowledge and techniques that really help you in the modern world.
In 2010 there was no opportunity about digital marketing and in todays time it has totally changed business sector, every businesses are online in today’s time and as a digital marketer, you’ll have to promote businesses over the internet.
Digital Marketing: What is it?
The methods and techniques you use to promote a product or service online, will fall under digital marketing. Just like traditional marketing, it’s main goal is to attract an audience and generate leads.
Now lets jump in to the reason.
Digital Marketing Levels the Online Playing Field
Digital Marketing provides small and medium businesses the bright chance to complete and attract their share of targeted traffic. Small companies now have the resources to perform sales and marketing processes that were previously available only to corporations.
Cost Effective than Traditional Marketing:
Small businesses have very less resources and even capitalization, this is why digital marketing provides them with a better and much more cost effective marketing channel that delivers ultimate result.
Online Businesses marketing products and services online measure success by the percentage rate of incoming traffic gets converted in to leads and sales.
Higher conversion rate generated by effective digital marketing techniques and that will deliver loads of profitable benefits for you and your business in terms of better and higher revenues. Companies that are using digital marketing strategies that have 2.8 times better revenue growth expectancy.
Better Interaction with targeted Audience
Interacting and providing your customers with proper engagement points can give you an insight of what your targeted audiences want.
Targeted Mobile Consumer
Mobile gadgets have evolved from being alternatives for laptops and personal computers in to something that is influencing their purchasing decisions.
Build Brand Reputation
Delivering on what you promised will help you develop a better relationship with your tarted audiences.
The key to success in digital marketing, however is to generate a steady flow of tarted traffic that converts into sale and leads. The more your business generates this kind of traffic the faster you can realize your ROI.
Earn People Trust
Digital marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, or availed of a product or service marketed by a particular brand or business.
Digital marketers can make use of clever make use of clever and innovative ways to entice conversion using calls to action. Call to action specifies what your web visitors should do next.
The Internet of Things is a global ecosystem of interconnected devices tablets, smartphones gadgets, appliances and more that can interact with each other through the internet.
Digital Marketing Helps you Survive your Business
Even if you have tons of website visitors but none of them ever convert, your online business will also cease to exist.
“Artificial intelligence is the main commercial opportunity for companies, industries, and countries and will increase global GDP by up to 15% by 2031”. This means that “AI latecomers will find a serious race within the next decades.”
Video Marketing is one of the most prominent and vital marketing trends today and is likely to continue for the next 5-10 years. And also, a famous fact is that 75% of the consumers say that they have known a brand by watching their brand publicity video on different marketing channels. Also, in addition to this, 53% of customers say that watching product videos make them more confident in online purchase decisions.
Chatbots will power up to 85% by 2020. This AI-based technology uses prompt messaging to chat in real-time with your website visitors or consumers. This will help businesses save over $7.5 billion per year. This is a huge money!
Augmented and Virtual Reality Marketing
Augmented reality commercials rank among the top applications used by marketers. Using this, you can bring static or unreal surroundings, something that would mix the offer with the actuality of the buyer.
Hey Siri, find the best restaurant near me! You can see how easy our lives are! And talking about the stats, 112 million people in the US will use voice assistant in a week. And, around 31% of smartphone users across the world will be using a voice-activated search like Siri, Alexa and so on. Also by 2020, 50% of all queries will be voice-based. So we must consider voice search also in our optimization strategy.
Variety of Career Opportunity
Digital Marketing gives you a enormous scope and a throng of job options right in front of you. A recent report also states that there are over 75,000 job listings on the very prominent job portal: indeed.com. This field is in high demand as many Digital Marketers start with the pay starting from $40,000.
Easily beat your Competitors
Adapting Digital Marketing to your organization is a must. By doing this, it lets you know your own company and also your prospect’s interest. Even though you make good content and attractively design your website, you might still end up not getting sufficient leads. This might be since you don’t know about the current market styles.
Having a Digital Marketing Certificate is certainly going to help you get better job chances in this domain. Also, 60% of specialists feel that the online certifications have helped them a lot in grasping this amazing skill.
About Digital Pundit
Digital Marketing is one of the leading digital marketing course institute in Ahmedabad, Trainer Rahul Soni is having 12 years of digital marketing experience, we provide live project training that will guide you in the right direction and gives your hands on experience. At Digital Pundit we provides job assistance and interview preparation that ultimately help them to get good paying job. So what are you waiting for feel free to contact us now for more information.