Google Adwords/PPC Course Ahmedabad

About SEM

What is SEM? Why SEM?
What is Google AdWords? Why Google AdWords?
Google Network
AdWords Terminologies
How Does the SEM Auction Work?
Structure of an AdWords Account
Campaign Types – Introduction to Search, Smart Shopping, Display(including Videos)

Search Ads

• Ad
• Ad Formats
• Ad Text Policies
• Ad Text Best Practices
• Ad Extensions
• Keyword Research
• Tools – Keyword Planner & Estimator
• Keyword Match types
• Keyword Strategies
• Landing Page
• Bidding and Budget
• Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc.

Creation of Google Display Network

Google Display Network Targeting Options
Display Ad Formats
Conversion Tracking
Campaign Creation – Demo
Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
Advanced Display: Smart Display Campaigns

Mobile Ad Campaigns

Universal App Campaigns
Mobile-Specific Bidding and Targeting Strategies
Measuring Mobile Ad Performance and Conversions Report Editor
Optimization Strategies
Account Audit Demo

Shopping Campaigns

What are Google Shopping Ads /Product Listing Ads?
Where do they appear on Google?
What retailers need?
Google Shopping set retailers up for success
Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
Merchant Centre Setup Steps
Create Shopping Campaign on Google AdWords
Track Performance and Optimize the Campaigns

YouTube Marketing

YouTube Ad Formats
YouTube Campaign Creation
YouTube Analytics
Video Campaign Optimization Tips

Why Digital Pundit?

Be Certified Professional
Work On Premium Tools
Extra Classes for Students
Work On Live Projects
Get 100% Job Assistance
Get Certified by Google Ads, Bing Ads
Consulting program for freelancers
Consulting for Business Owners for Better ROI
Learn Manage Campaigns Using Hands on Industry Tools
Daily Assignment
Interview Preparation
Make your Own Strategy for your business Growth

Work on Live Project

When it comes to real learning practical knowledge is highly important and we at Digital Pundit take care of practical knowledge, by providing assignment, extra class work.

For Entrepreneur we help them making digital marketing strategy for their business, work on your own website to generate better ROI and Leads.

Introduction to case study, know different industry challenges while working and how to come out with the best solution as per the client requirement. Participants will know about client’s approach and needs and how to deliver them your best service.

Placement Service:

Registration:Students Learn Digital Marketing Course and apply for digital marketing certification test.
Share Resume: We share your resume to the relevant organization as per student’s skill set and considering job location.
Organization Resume Selection:After we share resume organization select the resume as per their job opening requirement and schedule the interview at this stage candidate will know what opportunity he/she have.
Interview Preparation: candidate will be trained for interview and we will make sure that organization and candidate meets their requirements.

Digital Marketing Tools
Put All Icon
Screaming Frog
SEM Rush


What we will Deliver

Quality Course: We will provide course as per the industry norms, our professional faculty having 10+ years of experience working on various digital marketing techniques.
Free Demo Class: Join Our 1-day free demo classes to get introduction of all the major courses and its benefits.
Placement:We at digital pundit provides 100% Job Assistance.