Why digital marketing is important in the 21st century?

why is digital marketing important in today’s world? If we consider from the perspective of career or growing business digital marketing can provide clear visibility to your goal. In this 21st century where we have heightened the growth of technology, the need for marketing online has not just become a trend but also became a necessity. 

Thus we have to budge the idea of traditional marketing to digital marketing and know, how to grow business online The students first need to know that, why is digital marketing important? And how they can become proficient and make a career in digital marketing.

how to grow business online through digital marketing?

Nowadays, if you think that you can grow your business by the traditional approach of marketing then it is akin to expecting pigs to fly. It is because the market in which you are running your business is an open market and competition is horrifying. Thus you need to take your business globally which is only possible through digital marketing. You can get clients from different cities, states, and countries. There is no limit to customers when you grow business online.

According to a report, there are 4.66 billion active internet users worldwide out of 59.5 percent of the global population. Thus you can now understand the power of growing your business online.

  • You can get a chance to create your own brand with less investment.
  •  You can get to review your products and make changes by comparing them with your competitors.
  •  In traditional marketing, you have to reach customers while through digital marketing you get a chance that the customerswill come to you 
  • You can get a targeted audience through running campaigns and through social media platforms like Instagram, Facebook, etc.
  • Customer relations can become easier as everything gets online when one decides to grow business online.


If you want to grow business online then digital pundit is the best firm where we provide the following services:

  • Search engine optimization- increase your website traffic or engagement and rank your website that it displays on the first page of google.
  • Pay per click- through this we will help you to reach your targeted audience thereby generating more sales. We have more than10 years of experience as professionals who are working with Google AdWords and helping to grow their business.
  • Social media optimization and marketing- make your social media presence and thereby increase your likes, followers, and subscribers and ultimately achieve your goal.
  • Email marketing- we make unique newsletters thus you can be safe from spam and the customers can take desirable actions.Career Opportunity in Digital Marketing

How to make a career in digital marketing?

 Marketing is not just a degree but also a skill that is mandatory in the 21st century. If you are employed, a student, or anything you must know the art of influencing others and create wealth out of it. Through digital marketing, you can get the opportunity to diversify your knowledge n whichever field you want to pursue. But let us first understand what is included in digital marketing.

  • Search engine optimization
  • Search engine marketing
  • Social media optimization
  • Social media marketing
  • Affiliate marketing
  • Content creation and content marketing
  • Email marketing

These were the areas of digital marketing. You can specialize in any of those and become proficient in digital marketing certified by google. You get an opportunity to learn online and work from any part of the world by making a career in digital marketing.

If you are still waiting then grab an opportunity to learn a digital marketing course at digital pundit and learn digital marketing course in Ahmedabad. We also provide digital marketing course online. 

What are the benefits of digital marketing?

From a business point of view:

  • Digital marketing is less in cost than traditional marketing.
  • You can get the opportunity to take your business globally.
  • One can get a chance to create their own brand and develop their brand image.
  • You can get a targeted audience.
  • Create a good image in the eyes of the customers.
  • In any predicament, you can run your business online.
  • The initial benefits are intangible but digital marketing helps you in the long run to get more leads or sales.
  • You don’t have to wait to check the performance in digital marketing just like you have to wait till the end of the week or month. You can have a report whenever you want and make changes accordingly.
  • There are categories of digital platforms so you can choose out of those.

From a career point of view:

  • You get a chance to explore a wide range of career options as the job profile in digital marketing is highly diversified.
  • The digital marketing course is flexible, just you have to be updated with the time.
  • Your market values are enlarged.
  • You get officially certified by google which has its own reputation in the industry.
  •  You get a chance to enhance your creativity irrespective of your age.
  • It is not costly thus you can save your money and get highly proficient in the field of digital marketing.

Why Digital Pundit?

Digital pundit is a digital marketing institute in Ahmedabad that provides digital marketing course in Ahmedabad as well as online digital marketing course. We also help entrepreneurs to grow their businesses by providing digital marketing services. We are having highly professional marketers and professors who possess more than 13 years of experience. 

Our desire is to reach every corner of the world to provide a digital marketing course at a very affordable figure that no student has to think about before becoming a part of our tiny family. We assure students 100% job assistance with a handsome amount of honorarium.

Also, we aim to take your business and rank it on the first page of google and escalate your disposal.

What kind of services do we provide?

Digital pundit is a marketing agency helping small businesses to boost their sales and improvise their ranking on google. By joining a digital pundit you can find services like SEO(search engine optimization), SEM(social media marketing), email marketing, google ads, Facebook ads.

Feel free to get in touch with us for more information or to discuss your project requirement. 

How to earn money using Digital Marketing in Covid 19 times

Are the quarantine days screwing you up? Or the fear of turning unemployed or business losses are hovering over your head?

It’s been around four months now since the Coronavirus started to flip our lives upside down.

All kind of Businesses whether its huge, small or housing are mostly shutdown or partially open with lack of raw materials, labour work, and money too. So, how do we survive in these troubled times? There are a lot of challenges for a business owner as we are in the times of a national calamity.

The Covid19 which is something none of us expected and that brings to the practice of Social Distancing, getting staying home, washing our hand or using sanitizer often, wearing masks and keeping distance from our loved one.

Every business is suffering from this situation and every person understand the need of income which is gradually coming down.

So, what we can do? And How you can earn by just working from your home? Just you need is proper guidance, understanding the customers’ needs and proper skills.

Currently, the internet users are increased up to 40% in India. India is going digital in every field using internet. Showing these stats, all kind of Business owner for their business growth need to do marketing digitally and gradually decrease their traditional marketing.

It’s time to get associated with the online industry which helps you earn money from home and you can make your ‘stay home’ more productive.

Digital Marketing has become one of the highest paying jobs in India and in such a crucial time it is definitely on the forefront to help your earn money from home.

There are many ways in Digital Marketing from that you can earn a handsome income;


SEO stands for Search Engine Optimization.

Search engine optimization plays the key role to increase the quality and quantity traffic

You can’t make money online without an audience, and search engine optimization can bring millions of people to your website.

More the audiences, more the costumers and more the costumers, more the income

After being an expert in SEO one can work as:

  • Organic Search Engine Optimization
  • Local SEO Expert
  • SEO Guarantee Expert
  • Offline Marketing/Advertising
  • Public Relations/Reputation Management
  • Link Building
  • SEO Resellers

On an average, salary of a fresher SEO in India begins from Rs. 10,000 every month to Rs. 25,000 every month. One can acquire more than Rs. 50,000.00/month following 4 to 5 years of experience. However, like other job fields; the pay relies upon different diverse variables like No. of years of Experience, Certification, Educational Qualification, Employer Type, Company Size, City and so forth.

SEO is not only a profession choice; SEO is an important must have skill, which will help you assemble your career in Digital Marketing successfully. SEO career path is a piece of internet marketing which is developing in India quickly.

Affiliate marketing

Breaking up your sleep and waking up at ungodly hour, Drive to the office through total gridlock, streets jammed with other half-asleep commuters. Working hard and under pressure through hell amount of work load and emails until the sweet release at five o’ clock.

Sound terrible right?

What if, instead of dealing with the monotony and stupor of the rat race to earn a few bucks, you could make money at any time, from anywhere — even while you sleep?

That’s the concept behind affiliate marketing.

Affiliate marketing is a popular tactic to drive sales and generate significant online revenue. Extremely beneficial to both brands and affiliate marketers, the new push towards less traditional marketing tactics has paid off.

Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make. The sales are tracked via affiliate links from one website to another.

Affiliate marketing can be viewed as a system that spreads product creation and marketing crosswise different parties where each party shares the revenue as per their contributionand that is why an Affiliate Equation has two sides:

  • The product creator and seller (Affiliate Marketing Merchant)
  • The affiliate marketer

Paid Search/PPC Management

PPC stands for Pay Per Click. A model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Every time the visitor clicks on your ad, sending a visitor to your website, and you have to pay the search engine a certain amount of fee. When pay per click is working correctly, the fee is trivial, because visit is worth more than what u payed. So, in short if you pay $4 for a click, but that click results in a $400 sale, then you have made a hefty profit.

 Social Media Marketing

Social media marketing is the action of creating content to promote your business and products on various social media platforms such as Facebook, Instagram, and Twitter. Your unique content should be tailored to the specific platform it’s being shared on to help you boost conversions and increase brand awareness.

The major social media platforms (at the moment) are

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Pinterest
  • YouTube
  • Snapchat

Benefits of Social Media Marketing:

  • Increased Brand Awareness
  • More Inbound Traffic
  • Improved Search Engine Rankings
  • Higher Conversion Rates
  • Better Customer Satisfaction
  • Improved Brand Loyalty
  • More Brand Authority
  • Cost-Effective

In conclusion, all you can do is stay at home, practice social distancing, wash your hands more often and stay safe Covid 19 that’s the first priority. But from a marketing, business, and career perspective, you can make a change and use your time in learning Digital Marketing. Increase your skills in this field and be the proper time utilizer. You can also join digital marketing course in ahmedabad at Digital Pundit, where you can learn SEO Course, PPC, Social Media Marketing, Affiliate Marketing and many more techniques of Digital Marketing.