Paid marketing: A complete guide for the beginners

Branding, which is the dream of every businesses to be the Brand. To grow your brand, you need to get noticed and build up strong memorable impression on consumers. One can bring traffic on your website by the Organic marketing campaigns, but they take time to mature.  A Paid Marketing strategy can help your brand get faster results while you build your reputation with customers.

Possibilities are nothing else in marketing more magical and worth than getting in to paid marketing to work

Quickly and everybody’s point of interest, Let’s think about benefit

If you put around Rs.100 and that gives u out Rs.200

At some point, you would be making hundreds of bucks from your business.

But let’s get practical;

First you have to learn how paid marketing works, what is paid marketing and its bit difficult to make work. But for serious player can be a right hand’s job.

So, for becoming a player in paid marketing first you have to be very serious and let’s go through this whole blog and get a complete guide on it.

What is Paid Marketing?

Paid marketing, also known as digital advertising, refers to any strategy in which a brand targets potential customer based on their interests, intent or previous interactions with the brand.

With paid advertising, marketers pay the owner of ad space in exchange for use of that space. The price paid for the ad space is often settled through a bidding process between marketers and the ad space owner.

There are several categories, including pay-per-click (PPC), cost-per-impression (CPM), and display ads.


Types of Paid Marketing

Pay Per Click (PPC):

Pay-Per-Click advertising is one of the best options going. The term pay-per-click is very straightforward. With this kind of advertising, you only pay when a user clicks on your ad. Your ad only shows up when a user searches specific key words that you have associated with your ad. The obvious benefit is that you aren’t stuck paying for a bunch of tire-kickers. You can pay based on a price you set for yourself, or Google uses a real-time automatic bidding system in which you agree to pay Google their recommended bid price any time an ad is clicked.

The best part about PPC is that it is the most measurable and optimization marketing channel. Plus, your ads get viewed right when your target audience is searching for the products/services you are selling. PPC is a fast, measurable way to rev up sales for your company.

Cost Per Impression (CPM):

Cost per impression (CPM) is the measured of cost that one will pay when their ad is shown per one thousand impressions. CPM helps to determine other calculations for ads such as CPC (cost per click) and the CTR (click-through rate).

A digital advertiser will bid on the cost per (one thousand) impressions before the actual ad is shown. These bids will help to determine if the ad is shown before other ads or its overall rank in placement.

With any ad campaign, CPM is a vital metric to monitor to find out how effective your ad is.

Cost per impression can help marketers prove return on investment (ROI) for the campaign and potentially your cost per lead.

  • Display Ads:

Display ad is a method of attracting the audience of a website, social media platform or other digital mediums to take a specific action. These are often made up of text-based, image or video advertisements that encourage the user to click-through to a landing page and take action (e.g. make a purchase).

They can also be used for re targeting campaigns. This is where ads are served to users who have already visited a specific website. The aim is to “retarget” them and encourage them to return to the website to take the same action

  • Social Media Ads:

Social media ads are advertisements served to users on social media platforms. Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform. In many instances, when target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition.

The Different Types of Social Media Platforms to Serve Ads:

  • Social networking (Facebook, LinkedIn, Google+).
  • Microblogging (Twitter, Tumblr).
  • Photo sharing (Instagram, Snapchat, Pinterest).
  • Video sharing (YouTube, Facebook Live, Periscope, Vimeo).


Benefits of Paid Marketing:

  • Building brand awareness.
  • Encouraging customer engagement.
  • Allowing you to target specific audience segments.
  • Giving you the ability to measure and optimize your campaigns.
  • Garners Instant Results
  • Cost effective



In today’s ultra-competitive marketing environment, paid strategies can help your brand stand out and get noticed. However, this level of competition means you can’t let your campaigns run on autopilot. You need to be able to adapt your tactics to the moment.

However, you can learn Paid Marketing Course Ahmedabad and We can guide you through any step of the marketing journey. The consultation is free, so give us a ring.


Learn complete Best Digital marketing course in Ahmedabad in Digital Pundit.