So, first of all, we started with,
What is the Google algorithm and how does it work?
Google search algorithm is a complex system that permits Google to discover, rank, and return the most relevant pages for a certain search query. To be exact, the entire ranking system consists of multiple algorithms that consider different factors like quality, relevance, or ease of use of the page.
With the giant amount of information available on the web, finding or discovering what you need would be almost impossible without some help sorting it out. Google ranking systems are designed to do precisely that, sort through many billions of site pages in our Search record to track down the most relevant, valuable & useful results in a second and present them in such a way that helps you find or discover what you’re searching for.
These ranking systems are made up of not one, but rather an entire series of calculations. To give you the most relevant data, Search algorithms take a gander at many elements, including the words of your query, the importance and convenience of pages, the skill of sources, and your area and settings.
Now, the major question that arises in our mind is,
How do I succeed when the Google algorithm keeps changing?
Google’s algorithm is continually changing; because it is trying to give the best information or data as fast as conceivable to its users. To keep a high SERP (Search Engine Results Pages) rank and presence no matter how the algorithm changes, create quality, most relevant, user-friendly content.
Here, 5 Tips for Keeping Up With Google’s Ever-Changing Algorithm.
Follow SEO experts
With Google’s consistent stream of updates pouring in, it’s easy to get overpowered. That is the reason the initial step to staying aware of Google is not following every single update yourself. The simplest way to stay up-to-date on the latest SEO news is to check these sites on regular basis or sync them to your RSS feed. Some websites even produce a bulletin that you can join to get to your email inbox. In any case, make sure to consider validity when gathering data from these sources.
- Make sure the update is credible
One such authority is The Google Webmaster Central Blog, which is an authority blog run by Google. While this blog doesn’t generally declare or announce when significant updates are coming, it may be able to provide some helpful knowledge. This resource contains an abundance of data or information on the direction Google keeps on moving in.
Social media websites, like Twitter, can be a helpful tool for confirming updates. Best Google executives might make declarations about updates just before or after they happen. Once when you are sure about an update, the following step is to discover how your website will be affected.
- Monitor your website’s SEO data
Once an algorithm change is confirmed, you actually need to wait before modifying your website. Instead, spend a couple of days or two or three weeks checking & monitoring your SEO data, to perceive how your website is weathering the new changes. While you should always stay on top of your SEO data, comparing the results or outcome data from previously, then after an update tells you what changes you need to make. This is an important step because sometimes changes probably won’t be important. Your search rankings may not be affected at all or they might even improve because of the update.
Changes to Google algorithms appear to occur overnight, but adjustments to your website should not. Adopting this strategy will keep you from rolling out pointless improvements. It gives you an opportunity to design out your system on the occasion that changes are required. At the point when you’re ready to start making changes, you can continue on to the following strategy.
Make one change to your website at a time
When it comes to updating your SEO strategy, even one little alteration or modification can have a large effect. In view of this, it’s a smart idea to make adjustments to your website and content progressively.
Since the search engine algorithms are continually advancing, hopping into a total website redesign for each major update is both time-consuming and incapable. Perhaps the best strategy to fulfill Google’s always changing guidelines is to pick one element of your website to change first. It is significantly more effective to screen the effects of one adjustment at a time. Thus, you can avoid making unnecessary changes and focus on delivering better and improved content at the same time.
Focus on the end-goal
Even with the help of SEO blogs and these different strategies, it can be hard to fully prepare for a major Google update. If you keep the end-goal in your mind, you can guarantee that you are constantly headed in the correct direction. The overall point of Google’s frequent algorithm changes is simple & straightforward: bringing users to the most significant & relevant content, quick. This implies focusing on specific basics, such as making informative and clear content and being mindful of keyword use.
Updates are not implied as a punishment, but rather as an incentive for content makers to continually focus on the requirements and experience of the users rather than on simply climbing the rankings. However long you stick to these general SEO rules, your site should remain generally sound by Google SEO updates. This implies you can focus on changing the better details at your own speed and keep making quality content for your clients.
List Of Latest Google algorithm updates:
- Google Panda Update 2011
- Google Penguin Update – 2012
- Google Hummingbird Update – 2013
- Google Mobile Update – 2015
- Google Quality Update – 2015
- Google RankBrain Update – 2015
- Google AdWords SERP Update – 2016
- Interstitial Penalty – 2017
- Google “Fred” – 2017
- “Medic” Core Update – 2018
- Site Diversity June – 2019
- September Core – 2019
- BERT – October – 2019
- January Core – 2020
- May Core – 2020
- December Core – 2020
- Passage Indexing (US/English) February – 2021
- Featured Snippet Drop February – 2021
- Featured Snippet Recovery March – 2021
- Product Reviews Update April – 2021
- June 2021 Core Update June – 2021
- Spam Updates June – 2021
- Page Experience Update June – 2021
- July Core Update – 2021